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The Podcast Audience Report

Usanewsposts
July 5, 20210

Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. In the US, eMarketer estimates there will be 105.6 million monthly active podcast listeners by the end of 2020, more than double the 45.8 million monthly listeners in 2015.

This listenership spike has brands interested, as US advertisers are projected to spend more than $1 billion on podcast advertising in 2021, up from $479 million in 2018.

The podcast audience is not only large and growing, but attractive to advertisers. Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.

In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.

This exclusive report can be yours for FREE today.

Read the original article on Business Insider

…read more

Source:: Business Insider

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Blocked Suez Canal Is Latest Reminder Why Companies Need Crisis Plans

These are tough times for supply chains and business leaders who depend on them. Brexit. The pandemic. Congestion at major ports. Now a 1, 300-foot-long container ship is preventing hundreds of other vessels from using the Suez Canal, one of the most important waterways in the world.

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