Barbie is launching its biggest ad campaign in five years as it tries to keep its sales momentum going

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• Summary List PlacementHi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's agency audit. The power players of IPG. The ad execs helping with the cookie crash. If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson. Facebook is subjecting agencies pitching for its $1 billion…
• McDonald’s roars back as restrictions ease McDonald’s said Thursday its first quarter sales surpassed even those in 2019, led by a big jump in U.S. demand. | APU.S. sales at restaurants open at least a year rose 13.6% in the January-March period The bounce back for McDonald’s as restrictions were lifted across the U.S. was so strong in the first quarter that the company surpassed sales during the same period even in 2019, long before the pandemic broadsided the country. McDonald’s revenue jumped 9% to $5.1…
• Tesla's earnings would have fallen short without EV tax credits and bitcoin sales, but this doesn't change the long term trajectory of the company, Loup Ventures' Gene Munster says (TSLA) Summary List PlacementTesla would have lost $181 million in the first quarter if it weren't for bitcoin and EV tax credit sales, but that doesn't change the long-term growth story of the company, according to Loup Venture's Gene Munster. In an interview with CNBC on Tuesday, Gene Munster and Gordon Johnson discussed Tesla's first-quarter earnings report and the company's future prospects. Munster is a longtime Tesla bull, while Gordon Johnson, the founder of GLJ Research, is a noted bear. In…
• Condom sales shoot up as we gently ease into freedom after lockdown was hard on Durex Durex has seen double digit growth since the start of the year as countries came out of lockdown (Picture: Getty)Condom sales have seen stiff growth in countries where lockdown has softened, Durex says. The pandemic was hard on the contraceptive manufacturer, but being gently eased into something resembling normality has provided some lubricant to and helped sales to rapidly rise again. There was a mini-climax last summer when freedoms were restored, but sales became flacid again as the second wave…
• China's Huawei says sales down 16.5% amid US sanctions Embattled Chinese tech giant Huawei said Wednesday first-quarter revenue fell after it sold its lower-priced Honor smartphone brand, but profitability improved. Sales declined 16.5% from a year earlier to 152.2 billion yuan ($23.5 billion) due in part to lower revenue for its consumer unit, the company said. It gave no earnings but said its profit margin improved by 3.8 percentage points to 11.1%. Huawei Technologies Ltd., China’s first global tech brand, is struggling to hold onto its global market share…
• ‘People know about us now thanks to Ad Manager’: How advertising is helping THIS small business look ahead to life after lockdown (and how it could help YOUR business too!) The last year has been challenging for everyone, but has been particularly tough for those who own and run small businesses. And while some have been able to switch to an online-only model, or pivot to a different kind of trade, for many SMEs this wasn’t an option. Some have gone bust, others are struggling through with the help of loans and the furlough scheme, all while suffering huge losses.  But with restrictions lifting and the end of lockdown on…
• 21 Storage Sets From Amazon That Will Organize Your Entire Life Although storage is not exactly the sexiest of home decor concepts, it's definitely on our must-shop list right now. Yes, the word storage makes us think of sagging brown moving boxes and dark, dusty attics... but thanks to Amazon, home organization doesn't have to be so drab. And because we don't actually have attics in our tiny city apartments, we're very into the retailer's chicer options for clever space-saving solutions that not only look good but also help keep your…
• India adds another 375K virus cases, tries to vaccinate more India set another global record in new virus cases Thursday, with another 375,000 people infected, as the country gears up to open its vaccination rollout to all adults Saturday. It now has reported more than 18.3 million cases, behind only the United States. The health ministry also reported 3,645 deaths in the last 24-hour period, bringing India's total to 204,832, according to the health ministry. Experts believe both figures are an undercount, but it’s unclear by how much. India has…
• 36 thoughtful, last-minute gifts that don't feel rushed   Summary List PlacementWe've all been there — holidays and birthdays are just around the corner, your schedule starts getting more chaotic, and you still haven't picked out a gift! Whether it just slipped your mind to prepare ahead of time or you decided to give a gift impromptu, we've got you covered. This list proves last-minute gift ideas can still be thoughtful and unique, from clever subscriptions to useful gift cards and everything in between. Most of these can…
• May Day 2021: When is it and why is it celebrated? Do you know why, or how, people celebrate May Day? (Picture: Getty Images)The month of May brings with it not one, but two bank holidays for us to enjoy, perhaps in a beer garden with a group of six friends. The first early May bank holiday marks May Day, which has been celebrated across the world for over 2000 years. Here is everything you need to know about May Day 2021, when it is and why we recognise it… When…