Summary List Placement
In the marketing campaigns for the two newest shows in the Fox News lineup, the term “cancel culture” was front and center, making explicit the driving force behind the network’s post-Trump focus.
While cancel culture has split meanings among the American public and 16% say they don’t know what it means, the issue has a higher resonance among conservatives, who are twice as likely to have heard of it, according to a recent Insider poll. Among the many definitions and connotations of cancel culture, Merriam-Webster defines it as “to withdraw one’s support for (someone, such as a celebrity, or something, such as a company) publicly and especially on social media.”
Ever since Fox fell under a siege of its own making during the lame duck period of Donald Trump’s presidency, the absence of its superfan — not just from its airwaves, save for a few call-ins, but also Twitter and all other major social media platforms — left a vacuum heading into the Biden administration.
Instead of President Joe Biden filling it, Trump’s social media ban after the Jan. 6 insurrection and preexisting culture wars falling under the umbrella of cancel culture have sustained the network’s most viewed programming.
One of the most prominent examples of Fox leaning heavily into cancel culture was when they spent days on end talking about Dr. Seuss books being “canceled” while mostly holding off from showing the images depicting Black and Asian people with stereotypes, and often omitting that the author’s estate made the move, not politicians or the general public.
After getting crushed in Inauguration Day ratings and experiencing a dip in viewership that fueled speculation around the rise of Newsmax and OAN as potential throne seekers, Fox’s ratings recovered through March.
The end of March and beginning of April saw the debuts of new shows from two of the network’s most viewed personalities, Tucker Carlson and Greg Gutfeld, whose regular shows are among the top five most watched in cable news overall.
Gutfeld is a comedian by training, introduced by Fox News in a recent press release for his new show as a “libertarian political satirist, humorist, magazine editor and blogger, Mr. Gutfeld has been called ‘outrageous and outspoken,’ neither of which he denies.”
🚨🚨 @Gutfeldfox Billboard in Los Angeles!
CANCEL CULTURE JUST GOT CANCELLED
Gutfeld! premieres April 5th Weeknights 8pm PT @greggutfeld @PlanetTyrus @KatTimpf @tommyoconnor @tomshillue & more! https://t.co/Zf3lxdQJ2E pic.twitter.com/tPwjGRYoKc
— Cable News Watch (@CableNewsWatch) March 31, 2021
Cancel culture is the brand
“We will not be silenced or canceled,” Carlson said in a promo for his new streaming show “Tucker Carlson Today.”
A billboard for the network’s new 11 p.m. program “Gutfeld!” in Los Angeles read: “Cancel culture just got canceled!”
Carlson’s new show on the Fox Nation streaming app was heavily advertised on air Monday ahead of his exclusive interview with British TV personality Piers Morgan, who had not appeared on-camera since walking off the set of “Good …read more
Source:: Business Insider
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