December 6, 2019

Microsoft is rolling out something called ‘Project Cortex’ to take on rivals like Slack and Google (MSFT)


Microsoft CEO Satya Nadella smiles during the 'Question and Answer' portion of the 2016 Microsoft Annual Shareholders Meeting at the Meydenbauer Center November 30, 2016, 2016 in Bellevue, Washington.

Microsoft has released a new service within its Microsoft 365 set of business applications to help customers manage and access the information they need to do their work.
The new service is called “Project Cortex” and it’s similar to a search engine, except it can surface information in real-time within any Microsoft application. It also helps companies manage and sort all the data shared between people in a company through Microsoft 365 – such as files, conversations, meeting recordings and video.
For example, if two employees are discussing a project within Microsoft Teams chat app, Project Cortex can detect what they’re talking about and surface relevant information such as who’s working on the project and related files.
Project Cortex is what’s called a knowledge management system, basically a means for creating, sharing, and managing knowledge or information within an organization. There’s a big opportunity in the knowledge management space, analysts say, because no company has quite figured it out yet.
Microsoft has a lead over Slack and Google’s competing G Suite set of cloud collaboration tools, but analysts say Microsoft needs to “step up its game” on artificial intelligence – and cracking the knowledge management space with a service like Project Cortex could help the company ward off challengers.
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Microsoft has a new service to help customers manage and access the information they need to do their work – and experts say it could give it an edge when it comes to competition with Slack and Google.

The new service is called “Project Cortex” and it’s intended to help companies share knowledge between employees. It’s similar to a search engine, except it can surface information in real-time within any Microsoft application.

Project Cortex is the first new service within the company’s bundle of subscription business applications called Microsoft 365 since it released the Microsoft Teams chat app in 2017.

Microsoft has a lead over Slack and Google’s competing G Suite set of cloud collaboration tools, but analysts say Microsoft needs to “step up its game” on artificial intelligence – and cracking the knowledge management space with a service like Project Cortex could help the company ward off challengers.

“Microsoft intends to maintain its dominant position in the collaboration and productivity space with new capabilities that keep it ahead of the competition,” Raul Castanon-Martinez, a senior analyst at 451 Research who specializes in workforce collaboration, told Business Insider. “The overall strategy for Microsoft is to embed context and intelligence into their applications.”

How it works

Project Cortex collects all the data shared between people in a company through Microsoft 365 – such as files, conversations, meeting recordings and video – plus information from third-party sources and categorizes that content using machine learning into topics such as customers, products, projects, and policies.

Project Cortex then takes all of the information associated with a particular topic and creates what Microsoft calls “topic cards” – basically everything an employee would need to know about the topic, such as a list of experts, resources …read more

Source:: Business Insider

      

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