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KFC is launching its first ever vegan fried ‘chicken’ burger in the UK


Imposter Burger2

KFC has created a vegan version of its signature fried chicken burger.
The “Imposter Burger” is made from meat substitute Quorn and is coated in the Colonel’s Original Recipe herbs and spices, with vegan mayo and lettuce, in a soft bun.
It’s being trialled at select branches of the fast food restaurant across the UK for four weeks.
The launch follows the introduction of plant-based alternatives at popular chains such as Burger King and IKEA.
Visit INSIDER’s homepage for more stories.

KFC is jumping on the plant-based bandwagon and launching its first ever vegan fried “chicken” burger.

Named the Imposter Burger, the vegan version of the fried chicken chain’s Original Recipe Fillet Burger will be made from a “bespoke” Quorn fillet, coated in the Colonel’s Original Recipe herbs and spices.

The fillet will sit atop iceberg lettuce and creamy vegan mayo, sandwiched together in a soft glazed bun.

A spokesperson for KFC confirmed to INSIDER that the Imposter Burger clocks in at 450 calories, practically the same as the chicken equivalent at 475 calories.

The Imposter Burger will also contain a respectable 18.8g protein, which although less than the 29.7g of its chicken counterpart, is a decent amount for a vegan patty.

The burger is a world-first for the American fast food chain, and is currently only going to be available in select KFC stores in the UK for a four-week trial run.

On its own, the Imposter burger will cost £2.99 ($3.79) or £3.49 ($4.42) with a drink, as a wrap with a drink it’ll be £3.99 ($5.06), and as a salad with a drink, it’ll cost £3.79 ($4.80).

From June 17, vegans, flexitarians, or simply intrigued meat-eaters can sample the Imposter Burger at the following branches of KFC in Bristol, London, and the Midlands:

Bristol – Fishponds
Bristol Bradley Stoke
Bristol – Winterstoke Road
Bristol – Eastgate Retail Park
Bristol — Avonmeads Retail Park
Bristol — Shield Retail Park
Bristol — Keynsham
Bristol — Hengrove Leisure Park
Bristol — The Venue Cribbs Causeway
Birmingham — Great Bridge Retail Pk
Bloxwich — Leamore Lane
Cannock — Orbital Retail Park
Tamworth — Ventura Retail Park
Tyburn — Kingsbury Road
Walsall — Junction 10 M6 Services
Walsall — Park Street
Dudley — Merry Hill Food Court
Stourbridge — St Johns Road
Dudley — Merry Hill Drive Thru
London — Gloucester Road

The same KFC branches will also be offering a new vegetarian creation called the Southern Fritter Stacker, which will be available as a burger, wrap, or ricebox, from July 15.

Victoria Robertson, “Chief Vegetable Enthusiast” at KFC UK & Ireland commented: “We know … it’s unfair.

“Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter — a vegan burger that the Colonel would be proud of.”

KFC’s US president Kevin Hochman recently told Business Insider that the company was looking into launching vegan options in the States too, which has been a surprising development for him.

“If you would have asked me six months ago, I would have said no, to be completely honest with you,” Hochman said. “Because we’re about fried chicken.”

But he added: “In the last two …read more

Source:: Business Insider

      

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