The game averaged 13 million total viewers, according to Nielsen’s national TV ratings. Add in Amazon’s own first-party measurement metrics if you’d like, and that number grows to 15.3 million viewers across multiple platforms. The Nielsen-only tally is 47 percent better than last year’s Week 2 “Thursday Night Football” game, which aired solely on the NFL Network. (Except in local markets, which is significant here because the New York Giants were one of the participating teams; Washington was their opponent.)
It helped, of course, that Prime Video’s exclusive debut was a tight game — but so was the September 16, 2021 Giants vs. Commanders contest, which ended as a one-point affair in D.C.’s favor. This year, the Kansas City Chiefs outlasted the Los Angeles Chargers, 27-24. The AFC West matchup averaged a 5.0 rating among adults 18-49, which was 9 percent better than last year’s full-season average across numerous networks.
The “Thursday Night Football” premiere was, by a large margin, watched much more than any broadcast or cable TV show that evening. “Young Sheldon” on CBS was No. 2, with *just* 3.5 million total viewers. So even just going Nielsen to Nielsen, we’re talking about an advantage of nearly 10 million viewers.
Not only were viewers aplenty, they were also younger than usual. “Thursday Night Football” on Prime Video delivered an audience six years younger than the linear NFL audience through Week 2 of the 2022 season (age 47 vs. age 53), according to Amazon. The audience was seven years younger than last year’s average “TNF” audience (54, tri-cast on Fox, NFL Network and Prime Video).
More to come…
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The Suicide Squad | Official IMAX® Red Band Trailer
From the horribly beautiful mind of James Gunn and filmed in IMAX. Experience