Even though I write about booze for a living, every time I go into a liquor store, I’m shocked by how much prices have increased during the past decade. What once was an affordable luxury is quickly becoming an unaffordable luxury.
What has driven this price inflation? Some of this is an issue of supply and demand. There is a fixed supply (whiskey requires years of aging before its mature) and demand has increased as there is now a much broader appreciation of the category.
I would also argue that there is now an incredible force from the top down. During the last decade, the top shelf has reached meteoric heights. There are now bottles of super-old whiskies that fetch tens of thousands of dollars. And so, if a 50-year-old Scotch sells for $25,000, well, $150 for the 12-year-old version almost starts to look like a downright bargain.
at The Daily Beast.
Source:: The Daily Beast
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