It takes different lip shapes and skin tones into account (Picture: Chanel)
Technology has been paving the way for beauty innovation for some time, but during the pandemic we’ve see companies better their AI offerings while customers can’t get into stores to test and swatch products in real life.
Beauty shopping just from images online is hard, so companies are working to make that easier and increasingly interactive.
MAC Cosmetics recently added more products to their online testing tool, which allows you to see how cult products will look on your face in real time.
L’Oreal has unveiled a new lip device that will make 5,000 different lip shades using sophisticated AI technology, which they plan to expand in 2022 to cover other categories of makeup, such as foundation.
Now Chanel have launched a free app for Apple devices called Lipscanner, that allows you to find which of their existing lip shades is best for you.
There are other apps that work on a similar premise, such as Flawless by MIME, but as time goes on the tech is only going to get smarter and present a more personalised user experience. It’s a trend that we’ll see continue to grow.
With this new app, users can scan any item they want to find a matching lipstick for – it could be a red apple, orange dress, pink flowers, anything at all you want to find a close match to.
The app then shows you which Chanel lipstick best matches that colour, before allowing you to see it on your face to test whether or not it suits you.
It’s also smart enough to show how different finishes – matte, satin, glossy, metallic – will look on the lips.
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The lip swatch will move as the user moves in the camera too, so they can see how it looks when talking for example. The software also recognises different skin tones and lip shapes.
According to Chanel: ‘The app offers an intuitive, seamless and rapid experience, enabling users to scan any colour and visualise Chanel’s interpretation on themselves.’
For the trend-conscious shopper, this bridges the gap left by beauty testers no longer being available in stores due to hygiene concerns amid the pandemic.
The app, which Chanel claim will ‘find your perfect shade’ within seconds, will be updated as new lipsticks are added to their line.
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